Shinjuku Shopping – There are so many department stores and malls in Shinjuku that it may be difficult to keep track of them all!
In this article, we will introduce you to all the stores that exist in Shinjuku where you can enjoy shopping.
Each area will be introduced separately, so be sure to stop by the stores that are close to your other destinations.
- Shinjuku Shopping – East Area
- Shinjuku Shopping – South Area
- Shinjuku Shopping – West Area
Shinjuku Shopping – East Area
The atmosphere of the city changes depending on who enjoys shopping, from the plaza at the East Exit, which is crowded with young people, to the area near Shinjuku 3-chome, where adults and foreign tourists come and go. If the area consists of many stores, such as department stores, we will introduce a selection of popular stores!
LUMINE EST – A shopping mall in a station building that is very popular among young people

The first shopping mall we will introduce in the east area is LUMINE EST. It is a station building directly connected to the east exit of JR Shinjuku Station, so you can enjoy shopping when you have a little free time and want to enjoy shopping or when it is raining and you do not want to go outside the station as much as possible!
There are many clothing stores, but there are also cosmetic stores, general stores, cafes, restaurants, and many other types of stores.
There are many fashion stores for young people, so if you want to see clothes, this is the place to go!
LUMINE EST – Floor Information
- 7F ~ 8F Restaurants & Cafes
- 5F ~ 6F Men’s Fashion & Cafe
- 2F ~ 4F Ladies’ fashion & cafes & general stores & cosmetic stores
- B2 ~ 1F Ladies’ Fashion, Men’s Fashion, Cafes, General Stores & Cosmetic Shops
LUMINE EST – Official Page
https://www.lumine.ne.jp/est/map/
LUMINE EST – Location
Shinjuku Alta – The most popular meeting place

Shinjuku Alta is so often used for rendezvous that the phrase “meeting in front of Alta” has become a common phrase.
The outdoor advertisement called “ALTA VISION” is a landmark, so you should be able to get to the store without getting lost!
This is a great place to use for a rendezvous because it is not as crowded as right outside the JR East Exit.
You can also walk through the station and get there from the basement, so even on rainy days, you can go without worrying about getting wet.
The shopping mall contains stores selling mainly women’s fashion and sundries!
Shinjuku Alta” – Floor Information & Official Page
https://www.altastyle.com/content/dam/altastyle/_assets/pdf/sj_map.pdf
Shinjuku Alta – Location
Don Quijote” – Very popular among foreign tourists!
Please read this article to learn more about it!
Enjoy Don Quijote’s popularity among not only Japanese but also foreign tourists.
Isetan Shinjuku” – High-brand women’s fashion

Unlike the previous three shopping malls, the next one I would like to introduce is Isetan Shinjuku, which is located away from Shinjuku Station!
The nearest station is Shinjuku Sanchome Station, but it is also conveniently located about 5 minutes from Shinjuku Station!
The main store is a high-brand women’s fashion store.
Isetan Shinjuku – Floor Information
- 7F – Restaurant
- 6F – Children’s goods
- 5F – Living & Watch
- 1F ~ 4F – Women’s Fashion & Sundries & Cosmetics
- B1 – Grocery & Travel Bags
- B2 – Beauty Apothecary
Isetan Shinjuku – Official page
https://www.mistore.jp/store/shinjuku/shops.html
ISETAN SHINJUKU – Location
Shinjuku Marui Main Building

The last store in the east area is “Shinjuku Marui” featuring an Apple store on the first floor!
Like Isetan Shinjuku, it takes about 5 minutes to walk from the East Exit of Shinjuku Station, and is located about a 1-minute walk from Shinjuku-Sanchome Station!
Starbucks is also located in the mall, so you can use it as a break between shopping!
Shinjuku Marui Main Building – Floor Information & Official Page
https://www.0101.co.jp/003/food/
Shinjuku Marui Main Building – Location
Shinjuku Shopping – South Area
Moving on from the East Area, let me introduce you to the South Area!
LUMINE 1 & LUMINE 2 – Popular with Families

LUMINE 1″ and “LUMINE 2” are two separate buildings.
Both are commercial facilities that house stores related to the overall lifestyle of working women in their 20’s and 30’s. The LUMINE 1 and LUMINE 2 are located in separate buildings.
The shopping malls target an older demographic than LUMINE EST in the east area, so they are more suitable for mature women!
LUMINE 2 is also home to LUMINE the Yoshimoto, where Yoshimoto Kogyo comedians perform live, so comedy lovers are sure to enjoy their performances!
LUMINE 1 & LUMINE 2 – Floor Information & Official Page
https://www.lumine.ne.jp/shinjuku/map/
LUMINE 1 – Location
LUMINE 2 – Location
NEWoMan

NEWoMan is a complex facility consisting of floors in JR Shinjuku Mirina Tower, JR Shinjuku Station New South Exit, and the area above the railroad tracks, with approximately 100 stores offering fashion, general merchandise, cosmetics, etc.
NEWoMan” – floor information & official page
https://www.newoman.jp/shinjuku/map/
NEWoMan” – Location
Shinjuku Takashimaya” – A shopping mall where you can enjoy the night view

The “Shinjuku Takashimaya” is located about a 5-minute walk from the South Exit of Shinjuku Station! The main building houses “UNIQLO” and “Tokyu Hands”, and the south building houses “Nitori”!
You can also enjoy the night view on the terrace of Takashimaya Times Square! If you are interested, please check the following page!
Shinjuku Takashimaya” – Floor Information & Official Page
https://www.takashimaya.co.jp/shinjuku/floor/
Shinjuku Takashimaya – Location
Shinjuku Shopping – West Area
The last area we will introduce is the West Area!
Seibu Shinjuku Pepe

Directly connected to Seibu Shinjuku Station. In addition to men’s and women’s fashion, there is a wide selection of general merchandise, interior goods, cafes, and food products!
The 2nd floor is home to Beard Papa’s Freshly Made Factory, a cream puff specialty store, and the floor is filled with the delicious smell of freshly made cream puffs!
Seibu Shinjuku Pepe – Floor Information & Official Page
https://www.seibu-shop.jp/shinjuku/floorguide/
Seibu Shinjuku Pepe – Location
Keio Department Store Shinjuku – Renewal coming soon!

Keio Department Store Shinjuku plans to open 11 new stores on the 4th, 6th, and 7th floors of its Shinjuku branch and to reopen about 30 stores by March 7.
Keio Department Store Shinjuku – Floor Information & Official Page
https://www.keionet.com/info/shinjuku/floor/

